With thousands of online casinos operating globally, operators spend massive fortunes on marketing and advertising.

This strategy is known as casino affiliate marketing, and it is the absolute backbone of the entire industry.

The Basics of Affiliate Marketing

Within this content, the affiliate places unique, trackable links that direct the reader to the casino's registration page.

If a reader clicks the link, signs up, and deposits real money, the affiliate earns a financial commission.

• Many of the largest gambling portals are simply massive affiliate sites
• Affiliates often negotiate exclusive welcome bonuses for their readers
• The tracking software uses cookies to ensure the affiliate gets credited

The Revenue Share Model Explained

If the player loses $100, and the affiliate has a 30% RevShare deal, the affiliate earns $30.

If an affiliate refers a "whale" who loses thousands every month, the affiliate makes a massive, continuous profit.

Cost Per Acquisition (CPA) Deals

The alternative to RevShare is the Cost Per Acquisition (CPA) payment model.

However, if that player goes on to lose $10,000 over the next year, the affiliate still only receives the initial $150.

It is a symbiotic relationship that has created countless millionaires on both sides of the digital equation.